23rd September 2025/Categories: Branding, Packaging, Rum
The Art of Rum Packaging Design: Building a Brand That Sells
Premium rum is on the rise, with start-ups and independent distilleries bringing exciting new releases to market. In this crowded category, effective rum packaging design is vital. The brands that win pair a strong brand identity with distinctive rum label and bottle design to maximise shelf appeal and drive sales in store, on e-commerce, and across social. This post shares principles and practical tips to strengthen rum branding so your product stands out and sells.
