A creative graphic design blog focused on packaging & branding design.

23rd September 2025/Categories: Branding, Packaging, Rum

The Art of Rum Packaging Design: Building a Brand That Sells

Premium rum is on the rise, with start-ups and independent distilleries bringing exciting new releases to market. In this crowded category, effective rum packaging design is vital. The brands that win pair a strong brand identity with distinctive rum label and bottle design to maximise shelf appeal and drive sales in store, on e-commerce, and across social. This post shares principles and practical tips to strengthen rum branding so your product stands out and sells.

14th January 2025/Categories: Branding, Packaging

Creating a Standout Brand in the Growing Low- and No-Alcohol Drinks Market

The low- and no-alcohol market is booming. Health-conscious consumers are turning away from traditional alcoholic beverages in favour of alternatives that align with their lifestyles and values. As a freelance graphic designer specialising in branding and packaging for the drinks industry, I’ve seen how powerful great design can be in this growing sector. In this post, we’ll explore why this trend is reshaping the drinks market and how exceptional branding can help your product succeed when building a low/no-alcohol brand.

5th March 2024/Categories: Packaging, Spirits

Crafting the Perfect Whisky Label: Tips for Stand-Out Bottle Presentation

The first interaction with a whisky label shapes the initial impression, blending elements of artistry, regulatory compliance, and marketing strategy inherent in every bottle. This guide looks into the essential steps for crafting the perfect whisky label—from creating designs that captivate attention to navigating legal requirements and exploring methods for personalising the label to align with your brand and consumers. For those venturing into the world of whisky, this blog aims to steer you in the right direction.