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Elevate your brand with creative freelance packaging and branding design

Hi I’m Lara, a freelance packaging and branding designer based in Kent. I specialise in food and drink packaging and branding as well as lifestyle sectors. Helping brands tell their story in a memorable way.

CASE STUDIES

Who I’ve worked with:

Wine label design for premium sparkling wine

Tesco Finest Wines

Elegant label design and crafted packaging concepts for Tesco Finest Wines.

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Solar Reserve Rum 55 bottle showcasing a navy and gold label design and branding, paired with a vibrant red rum cocktail.

Solar Reserve Rum

Rum label design and branding for Solar Reserve Rum, created for a modern spirits brand.

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Elegant coffee packaging design for a specialty roaster, showing the Trading Post Coffee Roasters “Expedition” blend box alongside a rich espresso in a blue cup and scattered coffee pods on a wooden surface.

Trading Post Coffee Roasters

Premium coffee packaging design for Trading Post Coffee Roasters.

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Black and Gold

Brand identity and label design for an 11 year old Bourbon whiskey.

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luxury branding and packaging design

Darkness Whisky

Branding, packaging and label design for Scotch whisky brand Darkness.

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The Character of Islay

Drinks branding and packaging design for Islay Scotch Whisky brand.

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That Boutique-y Gin Company

RTD drink packaging design and brand communication for a craft cocktail range.

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Yorkshire Dales Distillery

Branding and packaging design for a craft spirit and gin distillery.

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Sainsburys

FMCG packaging development for Sainsbury’s Core and Taste the difference products.

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SERVICES

My freelance design services

With over 13 years of agency, in-house and freelance design experience I can help solve any design challenge you face. Below are some of the design areas I specialise in:

Branding design

Crafting impactful logo design and branding solutions for ambitious start-ups to established enterprises, effectively conveying your brand values. Ensuring consumers receive the best first impression of your business.

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Packaging design

Providing beautifully crafted packaging and label design services to elevate your product and showcase its unique brand narrative. From conceptualisation to delivering print-ready files, I can ensure your product stands out in the market.

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Print design

Elevate your brand identity with my comprehensive printed communication services. From business cards and stationery to posters and brochure designs, I specialise in crafting effective printed materials that enhance your brand and create meaningful connections with your target audience.

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Digital design

Empowering you to stand out in this digital world with a robust online presence. From dynamic web assets to cultivating a compelling social media presence, I can ensure your brand shines brightly online. Don’t let your brand go unnoticed in the vast digital realm.

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MY EXPERIENCE

I’ve been lucky enough to work on some great projects with some great people – from ambitious start-ups to well established brands here’s some of my client experience.

INDUSTRIES

The design industries I specialise in

I’ve worked in a variety of industries creating and developing ambitious brands within the food, drink and lifestyle sectors. Below are some of the design industries I specialise in:

Alcohol branding

Specialising in branding and packaging design for the alcoholic drinks industry. From captivating whisky packaging to eye-catching wine label designs, my experience brings brands to life, effectively communicating your unique story.

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Soft drinks branding

Crafting innovative soft drink branding solutions that inject fresh thinking into the market. From revitalising milkshakes to crafting premium mixers, my designs breathe life into your brand, setting it apart in the industry.

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Food branding

Creating innovative food branding and packaging designs that authentically represent your brand’s voice and distinguish you from competitors. With experience spanning FMCG brands to health and wellness snacks, I specialise in helping your brand stand out in the market.

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Lifestyle branding

Experienced in designing standout health and beauty brands that shine in the competitive wellness industry. Whether it’s luxurious candles or indulgent skincare packaging, I offer the design expertise needed to elevate your brand.

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Branding for start-ups

Crafting logo designs and branding solutions tailored for innovative start-ups seeking to disrupt their industries. My expertise lies in creating brand identities that enable you to make a significant impact in your field.

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“ I had a great experience working with Lara on a packaging design project. She did an excellent job of understanding the brief, despite there being a huge amount of information. Communication the whole way through the project has been clear & timely, I’ve always felt included in the whole process. The designs look fantastic & feedback from buyers has been really strong. I'm really glad I found Lara & I highly recommend working with her! ”

Hadrian Thomas, Katana Studio

“ Lara played an important part in the development of our rum brand and label. She understood our brief and spec and created some wonderful designs, it was a shame we couldn't use them all. Lara is always super supportive and emphatic, which I particularly appreciated as a novice in this industry. I can't thank Lara enough, and look forward to our product launching soon. ”

Anthony Delaney, Solar Reserve Rum Co.

“ Lara's support and expertise to support with a whisky label design was amazing. Efficient, patient and skilled! Would highly recommend to anyone looking for branding/design. Thanks! ”

Megan Burns, Speyside Capital

“ Lara worked as a freelance designer at Designmatic for over 5 years. I’d have no hesitation in recommending her as she has a great eye for detail and was equally comfortable in packaging design and branding. She also has a great personality, is very reliable and works very well under pressure. ”

Scott Thomas, Designmatic

Get in touch

Interested in finding out more or working together on a project?

I’d love to hear from you, lets talk about your project.

t: +44 (0) 7813 452100
e: hello@laracaiulodesign.co.uk